TIP 1
Master the Simple Declarative Sentence
Think of some of the great quotes of our time:
"The buck stops
here."
Harry
S. Truman
"I have a dream."
Martin
Luther King, Jr.
"Make my day."
"Dirty
Harry" Callahan
"Mr. Gorbachev, tear down this wall."
President Ronald Regan
"Give peace a chance."
John Lennon
“Yes we can”
Barack Obama
What do they have in common? They are all simple, direct,
declarative sentences. All of these quotes are only a few words long
and, if you take out the proper name, none of the words are longer than 6
letters. A bright elementary student
would have all of these words in their vocabulary. A dull elementary student can understand
them. A genius created them.
Unless you are
writing academic gobbledygook or legal briefs, the goal of good writing is to
communicate and not to impress everyone with your mastery of obscure
linguistics. This bears repeating: Write to communicate and not to impress. Too often the "rookie" will wear
out their thesaurus and dictionary looking for impressive words when a simple
word would have been better. Much better.
If you want a larger -- and paying -- audience
for your work, use the language that most people will understand presented in a
straightforward manner.
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